Retail Audit and Census

The agency’s team will conduct census of retail outlets in the target territory and will collect all information required for evaluation of market size, certain distribution channels, retail classification and planning further marketing activity in distribution channels. You will receive such data as address and type of outlets, product range, prices, sales volumes, contact persons and phone numbers, as well as any other accessible and agreed information about retail outlets. Collected data will be processed and presented in electronic format.

The agency’s specialists can provide recommendations regarding selection of required information for retail census and its further classification. 


Advantages:
  • You receive detailed information about current situation in retail outlets and indices of interest of your products and those of competitors
  • You get information which is fresh and necessary for you, rather than what is already sold in the market
  • Having received a real market insight, you can more effectively plan marketing actions and more efficiently use resources
  • You will receive a consolidated database in a format convenient for further analysis
  • Census can be held at any agreed geography

How does it work:
  • Identification of geography, sources and type of data, ways of receiving it
  • Questionnaires are designed and approved, database for information input is created
  • Instruction of personnel
  • Data collection
  • Team’s work supervision and control, checking questionnaires
  • Collected data is entered into database
  • Requested reports are generated and delivered to client alongside with the database


The duration of service provision depends on geography and amount of data to be collected. Average duration from preparation to complete database delivery is about 6-8 weeks.

Cost ...

The cost of census directly depends on the following factors:

  • quantity of outlets to be visited
  • geography of coverage
  • amount of data to be collected.

For example, census of 15,000 outlets (25 questions/fields) in 7 cities (oblast centers) can cost about UAH 270,000 excl. VAT. In average cost of one questionnaire would vary from 5 to 40 UAH excl VAT depending on amount of information needed to be gathered.


Check the completed projects

+380 (44) 223 98 58 / info@accel.com.ua

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